Verizon and Showtime have teamed up to announce the launch of the first nationwide, HD interactive television application using EBIF (Enhanced TV Binary Interchange Format). Verizon FiOS TV subscribers will get the first look at the new Showtime Sports Interactive, which will include voting, polling, and fighter profiles, during the live Strikeforce Challengers MMA telecast tonight at 11PM EST.
“Showtime has been leading the industry with digital enhancements and Interactive TV for over a decade. With the launch of Showtime Sports Interactive, we are excited to be joining Verizon at the forefront, bringing this state-of-the-art feature to Showtime HD,” said Robert Hayes, senior VP and GM of digital media at Showtime Networks. “Showtime continues to innovate and provide value-added features to our subscribers and our sports programming provides the perfect setting for the ‘lean forward’ experience that is now possible with Interactive TV.”
SSI subscribers will be able to access fighter stats, records, bios, and quotes, as well as vote in polls, participate in trivia games, and access fight calendars, all while watching Showtime, the companies said.
Image Credit: Verizon
via:
Showtime, Verizon Pair Up to Intro First Truly Interactive Television Experience
Related posts:
