Microsoft has kicked off a new campaign that likens Internet Explorer 6 to old milk. The quirky comparison is Microsoft’s not-so-subtle way of telling users that its dated browser has expired and it’s time to go shopping for a new one.
“So why use a 9-year-old browser?,” a page on Microsoft’s Australia portal reads. “When Internet Explorer 6 was launched in 2001, it offered cutting-edge security — for the time. Since then, the Internet has evolved and the security features of Internet Explorer 6 have become outdated.
“With the latest state-of-the-art security features, Internet Explorer 8 is designed to cope with today’s modern cyber crime. In fact, research proves it.”
Microsoft goes on to reference a browser study by NSS Labs in which IE8 caught socially engineered malware 85 percent of the time compared to Firefox 3′s 29 percent, Safari 4′s 29 percent, and Chrome’s 17 percent.
IE6′s market share has steadily declined since Windows 7 came out, which ships with IE8. According to Net Applications, IE6 now claims 17.6 percent of the browser market, down from 25.3 percent nine months ago.
Image Credit: Microsoft
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Microsoft: Internet Explorer 6 "Outdated"
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