And here we thought videogame cut-scenes were the most ridiculous thing Activision would ever suggest we’d spend money on. Turns out, that was just a warm-up. The main event of this incredibly avant garde assault on our wallets? A Call of Duty: Black Ops-branded 2011 Jeep Wrangler. That’s right: a friggin’ truck. And the price of admission for entry into this very, very exclusive sect of the Call of Duty fan club? Oh, nothing too big. Just $33,500. Pocket change, right?

So, what kind of crazy-cool gadgets and Mountain Dew-fueled rocket boosters are you getting with your Call of Dutymobile? Well, uh, there’s some Black Ops art on the roof and front quarter panels. And also… oh, wait. That’s it. If it’s any consolation, though, the car’s going to be drivable in Black Ops – hopefully in the game’s Cold War sections to promote the 2011 Wrangler’s new addition of a flux capacitor.

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