Best Buy To Price Match Amazon And Other Online Retailers This Holiday Season
By raise of hands, who goes to Best Buy to try something they intend to buy on Amazon or Newegg? Everyone? In what could be the retailer’s smartest move in years, Best Buy intends to match the prices of online retailers including Amazon this holiday season.
The word comes from the WSJ which reports Best Buy is attempting to increase store’s close rate by preventing showrooming. The retailer states that about 40% of store visitors leave without making a purchase. No doubt a good chunk of those consumers are using Best Buy as a showroom for an Internet retailer who sells a particular item at a lower cost.