Jury finds patent on "look and feel" for online stores valid, infringed
MARSHALL, TEXAS—A long-dead dot-com business, revived as a patent-holding company called DDR Holdings, today has new life with a Texas patent victory. Two patents owned by the company, both of which cover a way of creating an online store that it says is widely used in e-commerce, were found valid and infringed.
The victory wasn’t clear-cut though. The two defendant companies, Digital River and World Travel Holdings, were ordered by the jury to pay $750,000 each, for a total of $1.5 million. That’s a lot of money, but it’s less than 10 percent of the $16.2 million that DDR asked for. Putting on a patent trial can cost as much as $1 million, so DDR may not make much from this case.
The courtroom was silent and still while the verdict was read, although DDR’s damages expert, Mark Chandler, briefly lowered his head and sighed after the relatively low damages figure was read out.